Selected Press
The Echo Project Substack
The Echo Project Are.na
I work across functions & think across disciplines. My take is that effective, honest campaigns require thoughtful consideration of the entire ecosystem of an organisation or concept.
In practice, this means that I often work with niche, culturally meaningful, luxury, purpose-led or community-driven projects. I combine bigger picture thinking with clear action plans — an approach that I've honed over a decade of consulting & three years leading an international department as CMO of Annassurra.
You can read more about some of my work in the selected press under the notes tab.
I've worked with people & projects from all corners, but I focus on lifestyle, hospitality, culture & other industries where experience & community are key. I create & execute brand strategies, strategic communications campaigns, concept development, placemaking programs, events, & city-branding activations — the list goes on. One recurring theme, however, is that I seek to collaborate with people who are trying, in their own way, to make a net-positive impact.
Alongside my professional work, I also undertake research as personal practice. Currently, I'm grappling with the issue of gentrification & regeneration through the lens of ecological cybernetics.